TRADITIONAL MARKETING​

Traditional Media Marketing is not dead, not even gasping for air! With a high-impact message and the right placement, radio, television, cable, billboards and print can lead to increased top-of-mind-awareness and a big boost to your bottom line. We’ll create it. We’ll buy it. We’ll create a buzz!

Broadcast & Cable Television

Broadcast & Cable Television

Broadcast is the most common form of television used in the US for traditional marketing. If bought efficiently, broadcast can be very effective for a wide-reaching message, and with the right creative, it can be extra buzzworthy! Alright, now let’s put away the bunny ears and talk about cable. Cable TV can be efficient when looking to reach a specific demo and smaller geographic area, described as a cable zone (fancy, right?!) You can really get your biz buzzin’ with a strong presence on TV! The combination of sight, sound, motion and emotion create memorable ads that can have a big impact with the right budget and schedule.

Radio Ads and Jingles

92% of adults listen to radio during the average week. More than any other platform (Nielsen, 2018)! Frequency, reach, and memorable ads are the keys to turning that audience into your customers. We start with a stellar script, add in a cast of characters (you, perhaps) and set the scene with music and sound effects. Oh, and those little pieces of audible ear-candy called jingles? We do those, too! We’ll have people humming a jingle specific to you and your brand in no time. It’s the attention to detail that sets us apart and in turn sets you apart! Buzzin’ on the airwaves, I can hear ya now!

Radio Ads and Jingles
Billboard

Billboards

Become a part of your customers’ daily commute and stay top-of-mind with a billboard. We’ll help you determine the very best billboard placements for max buzz! You know the saying, “A picture is worth a thousand words,” and it’s true in terms of billboards. It is recommended no more than 7 words be put on a billboard (we like 5 or less), so it’s crucial to choose the right imagery, colors, and overall design placement to go along with catchy words. When it comes to billboard copy, less is more. Let the image speak!

Print Advertising

Print, print, print! Oh yes, we do print! Flyers, posters, stationary, letterhead, displays, business cards, duratrans, and more! Even with the influx of digital media in the last few years (and it continues to grow!) print advertising is still a legitimate and powerful means of getting the buzz out about your business. Whether by itself or mixed with digital advertising, we’ll make sure your print advertising is truly buzzworthy! Besides, sometimes “hard copy” is just better!

Print Advertising
Direct Mail & EDDM

Direct Mail

Direct mail. Snail mail. The daily mail. Whatever you call it, we DO IT here at the Buzz! Sending out an Every Door Direct Mail (EDDM) postcard, letter, or mailer to potential customers about an upcoming sale or event can lead them to your door. We’ll dig into your area’s demographic and target mailboxes by specific zip codes, home value, and more! You’d be surprised how many customers walk into your store with your mailer and coupon for savings in hand!