DIGITAL MARKETING

Your customer is online. You should be too. Whether they’re watching a how-to video on YouTube, shopping for their dream ring, or checking the latest news, we can deliver your ads to their computers, phones, TV’s, or other devices. There are SO many digital marketing options available to help you grow your business. Which ones work best for you? Where do you start? Leave these questions to our team of experts, here to help you optimize your digital marketing strategy. Best of all, digital marketing offers reliable analytics and reporting so you can easily see the results your dollars deliver.

SEO

SEO & SEM

The overwhelming majority of retail consumers start their purchase journey by researching online. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are no longer an optional part of an advertising budget. They are essential. SEO and SEM work hand-in-hand with local top-of-mind-awareness and excellent reviews to literally “get you seen” on the web!

Where do you rank? Make sure your website is optimized for the bots with SEO. Search engines continually scan (aka crawl) the internet to ensure they are collecting the most relevant data to give users exactly what they’re looking for. Our team will optimize your web pages, write & keyword your monthly blog posts, manage your Google My Business page, improve backlinks, and more to help you gain qualified leads and improve your search engine ranking.

Once you’re ranking on search engine results pages is where it needs to be, it’s time to capture swarms of relevant, qualified shoppers with Search Engine Marketing (SEM) and Google Shopping Ads. Let our hive optimize your keywords, bids, and ad copy on the largest search platform in the world, the Google Search Network, and drive clicks and conversions to your site! With pay-per-click (PPC) advertising, you’ll only pay for each person that flies onto your website.

Pre-Roll Video

I Tube, YouTube, We All Tube! – Well, 74% of us that is. According to Statista, 74% of all adults use YouTube, making it America’s most-used digital platform. This is even larger than Facebook and Instagram. Those ads that pop up on YouTube… yeah, we do that! Businesses that include Pre-Roll video as part of their overall media strategy can create quite the buzz and capitalize on this large user-base with targeted ads, delivered to their ideal customer.

Pre-Roll Video
CTV & OTT

CTV (Connected TV) & OTT (Over-the-Top) Advertising

Over-the-Top (OTT) video is TV programming delivered via an internet connection as compared to a cable or satellite connection. Projections suggest that 60% of the population will be using connected TV devices such as smart TV’s, Amazon Firesticks, Roku devices, and others by 2022. Benefits of CTV include effective targeting, flexibility, and accurate analytics. It is often used to reach Gen Z and Millennials, and others that have cut the cable cord.

Streaming Audio

Spotify & Pandora are two of the top ad-delivering platforms for music and audio. Flights on these platforms are excellent when looking to reach a specific, targeted audience in a large market hive. We’ll drop an advertisement for your business during a digital commercial break from the music your listener is engaged in. It’s like good old fashioned radio ads, without the antenna!

Streaming Radio
Digital Display Ads

Digital Display Advertising

We’ll serve ads to people based on their bee-haviors and identifying characteristics of your target audience, which include searches conducted, sites visited, purchases they’ve made and more. Adding layers to a targeted ad campaign can really help to reach the ideal consumer and serve relevant ads, improving campaign effectiveness. Additionally, we can create custom landing pages that drive customers to contact the locations you specify.

Retargeting

Once a potential customer clicks to your website, retargeting comes into action. While it would be ideal if a customer made the decision to purchase when they first visit your site, often that isn’t the case. It’s best to stick to them like honey and keep your store top-of-mind by serving them ads that remind them to come back to your site or, better yet, visit you in person! We’ll manage your retargeting pixels, analyze your results, and create the ads that follow your customers around.
Retargeting
Email Marketing

Email Marketing

The average American office worker receives approximately 120 emails per day. Dropping a relevant and eye-catching email at the right time about your business can lead to great exposure, but there’s more to it than just a great subject line! We’ll make sure your customers are aware of new products, discounts, and other services you’re promoting with an engaging and easy-to-read message! We’ll review open rates, keep your send lists current, and even educate your audience on the value of your brand while keeping them engaged between purchases.

Digital Advertising

Reach Your Customers Wherever They Go Online.

Your customers are online every day. They are searching on Google, scrolling social media, streaming TV, watching YouTube, reading the news, listening to podcasts, and shopping across countless websites. The question is not whether you should advertise online. It is whether your message is reaching the right audience at the right time.

Your Customer’s Day Online
Search products, services, and local businesses
Sponsored Content Your brand showing up at the right moment.
Social media advertising Streaming video placement Display advertising Retargeting campaign
Google Search Reach customers actively searching.
Meta Advertising Facebook and Instagram placements.
Streaming TV OTT and Connected TV advertising.
Video Advertising YouTube and pre-roll placements.
Display + Retargeting Websites, apps, and news platforms.
Streaming Audio Music, podcasts, and digital radio.

One Audience. Many Touchpoints.

Show Up Throughout the Customer Journey.

A customer may discover your business while watching a video, see your name again while reading the news, search for your services later, and finally return through a retargeting ad. Buzz helps connect those moments through one coordinated digital strategy.

Digital Advertising Services

The Right Message Across the Right Platforms.

We manage the targeting, creative, placement, optimization, and reporting needed to reach customers across the platforms they use throughout the day.

01

Search Engine Marketing

Google Ads puts your business at the top of search results when people are actively looking for the products or services you offer.

From keyword research and ad creation to ongoing optimization and reporting, we help your business get more value from every click.

02

Meta Advertising

Reach your ideal audience on Facebook and Instagram with targeted advertising designed to build awareness, generate leads, and drive sales.

Whether you are promoting an offer, showcasing products, or growing your brand, Buzz creates and manages campaigns that connect with the right customers at the right time.

03

Video Advertising

Pre-roll video ads appear before YouTube videos, giving your business an opportunity to make a memorable first impression before viewers watch the content they selected.

OTT and Connected TV advertising reaches viewers across Smart TVs, Roku, Fire TV, Apple TV, Hulu, Peacock, and other streaming platforms with the targeting capabilities of digital advertising.

04

Display Advertising

Display ads place your business across websites, apps, news platforms, and other digital content your audience already visits.

Buzz combines audience targeting with clear creative and calls to action, helping your brand remain visible beyond search engines and social media.

05

Retargeting

Most customers do not make a purchase or submit an inquiry during their first website visit.

Retargeting reconnects your business with people who have already shown interest by displaying relevant ads as they continue browsing online.

06

Streaming Audio Advertising

Streaming audio ads reach listeners across music, podcast, and digital radio platforms while they are engaged with the content they enjoy.

Campaigns can be targeted by audience, location, interests, listening habits, and other relevant factors, providing a more precise alternative to traditional radio placement.

More Than Ad Placement

Strategy, Creative, Targeting, and Reporting in One Place.

Every placement should support the larger campaign. Our team keeps the message, audience, creative, and performance connected from launch through reporting.

Audience Strategy

We identify who you need to reach and the platforms most likely to reach them.

Campaign Creative

Our team creates the messaging, graphics, landing pages, and video assets needed for each placement.

Ongoing Optimization

We monitor performance and adjust targeting, budgets, placements, and creative as campaigns run.

Clear Reporting

You receive understandable reporting focused on traffic, leads, conversions, reach, and the results that matter.

Beyond Paid Advertising

Build a Stronger Digital Presence.

Digital advertising performs best when it is supported by useful content, strong search visibility, and consistent communication with your audience.

Related Service Search Engine Optimization Related Service Email Marketing

Digital Advertising Services

Be There When Your Customers Are Ready.

Whether they are searching, scrolling, watching, listening, or browsing, Buzz can help your business reach the right audience across the digital platforms they use every day.

Inquire About Digital Advertising