By our audio extraordinaire, Bekki
Your radio ad shouldn’t just be a voice reading a script with music in the background. It should be memorable, thought provoking and keep people begging for a sequel! That’s exactly what you get with Buzz Advertising Agency! We believe that creating a buzzworthy radio ad is much like writing a screenplay, or audio play in this case. We start with a stellar script, add in a cast of characters (you, perhaps) and set the scene with music and sound effects (if you have a jingle we would love to use it!) It’s the attention to detail that sets us apart and in turn sets you apart!
WRITING THE SCRIPT (Telling YOUR story)
We will ask questions to help us uncover your story. We get to know you, your business, your community and even your competition. YOUR script will be written with YOUR voice and YOUR company in mind. We believe you should speak what’s in your heart and we work with you to create a script that does just that. Once the script is written and approved by you, we move to the next step of finding a voice for your ad.
CASTING THE CHARACTERS (Finding YOUR voice)
We think the best voice to tell your story is your own! I know, you may be thinking, “I am terrible at reading ads.” Well, we won’t let you READ your ads, we have you PERFORM your ads. You are an actor in your own play, after all, so we want you to be as passionate about recording your ad as you are about your business. Not sure you can pull it off? Bekki, our audio extraordinaire, will personally coach you through your ad if you would like. When you are ready to record, put in your earbuds and give her a call from your cell. She will be in your ear coaching you every step of the way. All you have to do is REPEAT what she says with the same energy and enthusiasm. Sure, you may have to repeat the same line over and over several times, but she won’t stop until she gets what she wants. We should warn you, though, you may get busted for not smiling, she can hear when you aren’t and will call you out on it.
Okay, so you really don’t want to voice your own ad. No problem! We have a bank of professional voice talent we can hire on your behalf. We do recommend that when you find the voice that’s right for you that you stick with it, even if you have different messages, it creates consistency among ads and brands the voice to your business.
SETTING THE SCENE: (Using Sound Effects and Music)
So now that we have your script and your cast, it’s time to set the scene. We are big fans of using YOUR custom jingle (ask us about getting one if you don’t have one) or a specific music bed we choose just for you. Like using the same voice, it brands your ads to your business. We also are strong believers in using sound effects to make your ad stand out. For example, if your ad is set outside in the springtime, we use chirping birds. Set during a winter storm? Howling wind. At the beach? Waves and gulls. We have a vast sound effects library to choose from and if we don’t have it, we will find it or create it ourselves. Sure, we know some ads don’t make sense to use sound effects, but we wanted to let you know we have that as an option. We know what works! Bekki has been writing scripts and editing audio for over 30 years, so if you want experience, you have it right here!
Ready to join our hive? Give us a Buzz! We’re Buzz Advertising Agency and we can’t wait to create a buzz about your biz!
