DIGITAL MARKETING

Your customer is online. You should be too. Whether they’re watching a how-to video on YouTube, shopping for their dream ring, or checking the latest news, we can deliver your ads to their computers, phones, TV’s, or other devices. There are SO many digital marketing options available to help you grow your business. Which ones work best for you? Where do you start? Leave these questions to our team of experts, here to help you optimize your digital marketing strategy. Best of all, digital marketing offers reliable analytics and reporting so you can easily see the results your dollars deliver.

SEO & SEM

The overwhelming majority of retail consumers start their purchase journey by researching online. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are no longer an optional part of an advertising budget. They are essential. SEO and SEM work hand-in-hand with local top-of-mind-awareness and excellent reviews to literally “get you seen” on the web!

Where do you rank? Make sure your website is optimized for the bots with SEO. Search engines continually scan (aka crawl) the internet to ensure they are collecting the most relevant data to give users exactly what they’re looking for. Our team will optimize your web pages, write & keyword your monthly blog posts, manage your Google My Business page, improve backlinks, and more to help you gain qualified leads and improve your search engine ranking.

Once you’re ranking on search engine results pages is where it needs to be, it’s time to capture swarms of relevant, qualified shoppers with Search Engine Marketing (SEM) and Google Shopping Ads. Let our hive optimize your keywords, bids, and ad copy on the largest search platform in the world, the Google Search Network, and drive clicks and conversions to your site! With pay-per-click (PPC) advertising, you’ll only pay for each person that flies onto your website.

Pre-Roll Video

I Tube, YouTube, We All Tube! – Well, 74% of us that is. According to Statista, 74% of all adults use YouTube, making it America’s most-used digital platform. This is even larger than Facebook and Instagram. Those ads that pop up on YouTube… yeah, we do that! Businesses that include Pre-Roll video as part of their overall media strategy can create quite the buzz and capitalize on this large user-base with targeted ads, delivered to their ideal customer.

CTV (Connected TV) & OTT (Over-the-Top) Advertising

Over-the-Top (OTT) video is TV programming delivered via an internet connection as compared to a cable or satellite connection. Projections suggest that 60% of the population will be using connected TV devices such as smart TV’s, Amazon Firesticks, Roku devices, and others by 2022. Benefits of CTV include effective targeting, flexibility, and accurate analytics. It is often used to reach Gen Z and Millennials, and others that have cut the cable cord.

Streaming Audio

Spotify & Pandora are two of the top ad-delivering platforms for music and audio. Flights on these platforms are excellent when looking to reach a specific, targeted audience in a large market hive. We’ll drop an advertisement for your business during a digital commercial break from the music your listener is engaged in. It’s like good old fashioned radio ads, without the antenna!

Digital Display Advertising

We’ll serve ads to people based on their bee-haviors and identifying characteristics of your target audience, which include searches conducted, sites visited, purchases they’ve made and more. Adding layers to a targeted ad campaign can really help to reach the ideal consumer and serve relevant ads, improving campaign effectiveness. Additionally, we can create custom landing pages that drive customers to contact the locations you specify.

Retargeting

Once a potential customer clicks to your website, retargeting comes into action. While it would be ideal if a customer made the decision to purchase when they first visit your site, often that isn’t the case. It’s best to stick to them like honey and keep your store top-of-mind by serving them ads that remind them to come back to your site or, better yet, visit you in person! We’ll manage your retargeting pixels, analyze your results, and create the ads that follow your customers around.

Email Marketing

The average American office worker receives approximately 120 emails per day. Dropping a relevant and eye-catching email at the right time about your business can lead to great exposure, but there’s more to it than just a great subject line! We’ll make sure your customers are aware of new products, discounts, and other services you’re promoting with an engaging and easy-to-read message! We’ll review open rates, keep your send lists current, and even educate your audience on the value of your brand while keeping them engaged between purchases.